400 Plus medical colleges in India, a largest number of medical colleges in the world, where qualifications are recognized by the Medical Council of India (MCI). These medical colleges have a combined capacity to provide medical education for 54,145 students and churning out close to 19,000 medical specialists per year. The MCI motto is to provide quality healthcare to all citizens through promotion and sustenance of excellence in medical education.
Setting up a new healthcare facility is the ultimate goal for doctors in India. The challenge of pulling patients starts right at the beginning of the medical profession. Market competition and standard of living demands that the so called “waiting period” be kept down to a minimum. As a result, calls for effective and highly focused promotions for new medical care establishments.
A general medical practitioner (GP) deals with many patients of different diagnosis and different age groups and through word of mouth these doctors will have their patients. As the local General Practitioner doubles up as the family physician (FP), complete families comes for medical cures and advertising rarely required to these practitioners. At the same time on the other side for a specialist’s practice is majorly compiled of referrals and less direct patient walk-in. For that, a promotion is important to create the awareness of the medical service or For successful promotion, a specialist doctor needs to be aware a few below pointed.
The Demographics of Population:
- Age groups
- Disease prevalence or Epidemiology
- Socio Economic status
- Religious Mindset
- Sociocultural backgrounds
As soon this exercise is done, a well plotted promotion strategy has to be in place. This article bringing with few methodologies for fresh practitioners. First think of service, esteem and honour as nearly similar marketing strategies. Patients, prospective patients, fellow workers, have a perception and credit of your unparalleled comportment in the field.
Your service or esteem and honour comprehends everything you do however mainly it is how you evidently severalize yourself and in the medical service, and for that reason layout special competitive advantage since its going to be the prominent choice for the patient group.
Effectively creating a strong awareness of your services means leaping out from the crowd. You move away from being “plain vanilla” in what you practice for the patient you dish up. The power of promotion, and the reasons that people come across with a strong messages are comparatively few and easy to know. People prefer services:
- Professional reputation
- Infrastructure or facility
- Cost on medical services
Your program – the schemes and tactics for promoting to patients—will have to be a unique, detailed plan that is repelled by specific targets, goals, measurable outcomes, a well-defined patient group(s) and lot of other information. To conclude, a decent promoting strategy for a medical practice that sweeps up a classifiable message will both acquire new patients and raise public appreciation.